Tuesday, March 3, 2015

If You Can't Trust a Car Dealer...

Be careful out there...

Dodge to Buyers: Beware of Dishonest Hellcat Dealers
There’s no doubt the Dodge Challenger Hellcat and Charger Hellcat are the brand’s most coveted vehicles right now. But a warning has been issued that some dealers are being dishonest and taking deposits for Hellcats they will never sell.

And the most surprising thing? The warning comes straight from Dodge. That’s right, Dodge is coming down on its own dealerships for taking deposits for cars they may never sell.
Okay, part of the reason for posting this was a transparent need to talk about the Dodge Challenger/Charger Hellcat again. That's the SEVEN HUNDRED horsepower coupe/sedan pair from Mopar:


I could get myself into a LOT of trouble with either of those...

I don't quite know what to make of this, though. Unless there's some dealership or dealerships out there taking more orders than there are ever cars to be built, why not get the deposit down? For the asking price - under $65K - that's a hell of a lot of car. There's not a lot of cars costing two or three times that price that can keep up with it, especially not full-size sedans.

I do have to admit, the regular Challenger R/T is very appealing...

That is all.

4 comments:

Ted said...

Apparently dodge is using the Hellcat as a carrot to try to drive sales of other not so popular cars. For every X 100 journeys and caravans you sell we will allocate 1 hellcat.

Here's an idea, maybe you should rethink your marketing plan. Fire all your "product planners," and "Brand Champions" ( except for the guy who came up with the HellCat".

Try selling what there is demand for instead of what you built.

Mark Matis said...

If they dare do so, Ted, the EPA will fine them massively for failing to meet CAFE fleet mileage requirements. And that's just for starters...

Old NFO said...

Yeah, probably overselling their allocation by a factor of X...

Robert Toy said...

Hell, I've had dealers do that on plain 'ol regular cars. They decided that the deal they made wasn't going to make them enough money, so they just decided to stiff me on the delivery of what they promised until I got pissed off and took my deposit back.