Thursday, September 25, 2014

Stopping The Free-Fall?

Interesting. I hope this works...

General Motors Announces New Plan For Cadillac Brand
General Motors will be spinning off the luxury Cadillac brand into its own separate business unit in a move to turn around the brand. Cadillac’s once-renowned luxury image has faded somewhat in recent years. Cadillac’s sales have slid 5 percent when compared with the same quarter a year ago. The sale of Cadillac sedans has fallen even further, dropping 15 percent from the year ago period. In comparison with the same period last year, the overall luxury auto market has risen by 14 percent.

The new Cadillac business unit will be headquartered in New York. The move to the new Manhattan headquarters is meant to help the team connect with the more upscale image that the president of the Cadillac division, Johan de Nysschen, wants the brand to project. Mr. de Nysschen joined the company in August from the Infiniti division of Nissan and previously worked at Volkswagen in the Audi division. While most of Cadillac’s global and U.S. operations will be housed in the New York building, Cadillac’s product development teams and manufacturing facilities will continue to be located in Michigan.
So, you move to a place with insanely high costs of living and doing business. Yeah, right off the bat, I am unimpressed...Cadillac has, generally, about one good idea a decade. In the 1990s it was the Allante. In the 2000s, the XLR. Currently, it's the CTS-V - there's something about a supercharged V8 in a sporty coupe that can do 0-60 in under 4 seconds - with a Cadillac emblem on it...

Sadly, Cadillac also f**ks things up about once a decade, too. In the 1980s it was the Cimarron - nothing like a Chevy Cavalier with the Caddy badge slapped on it. In the 1990s, it was the Allante *without* the Northstar V8. Fat, slow, and stupid is no way to go through life, son. And in the 2000s it was the Catera - Cadillac apparently learned absolutely nothing from the Cimarron and slapped a Caddy badge on a mid-sized Opel sedan from the UK.

Will this move help Cadillac? Doubtful. The management might be in a different location, but it will still be the same slipshod union thugs putting the cars together poorly. In this day of Acura, Infiniti, and Lexus, folks looking for high-end luxury cars aren't going to tolerate sub-par reliability. In the days when your only choice was a Lincoln (just as bad) or spending double the money and triple the maintenance costs on a Mercedes, you could get away with that. Today, when a two-year old Acura is less than the entry level Caddy and lasts twice as long, that doesn't fly...

Time will tell, but I am not optimistic...

That is all.

Another dispatch from...
(image courtesy of Robb Allen)

5 comments:

Ted said...

Caddy built its reputation by being the biggest flashiest "Pimpmobile" around. In the 60's you could spot one from 1/4 mile away. It was never about the most reliable or the best built. It was always. --- I'm new money And I want you to know it.

Now All a Cadillac says is.......

I'm willing to spend a little more to get A little extra flash on my GM product

Anonymous said...

I've got an idea! To generate better ideas and leadership, lets move our car company to somewhere where nobody drives, and people think all cars are yellow.

Dave H said...

I suspect the reasoning boiled down to something like, "I always wanted to live in Manhattan."

Angus McThag said...

You do realize the C in CTS is CATERA... right?

Catera Touring Sedan...

The platform is still shared with Holden, Opel and Vauxhall. Originating with Opel...

oddball said...

So... Their sales see a significant drop about the time they drop the Northstar V8 and just about everything other than the high-end performance package sedan comes with a V6, and the solution is spending lots of money to move the headquarters?

morons.

Although, I know all of the magazines have been loving the smaller ATS.