Monday, March 3, 2014

Absolutely BRILLIANT...

Every once in a while, you come across a piece of marketing that is simply stunning. Here is one such example.

Boeing Black: This smartphone will self-destruct ...
Boeing on Wednesday unveiled a smartphone that appears to come straight from a James Bond spy movie.

In addition to encrypting calls, any attempt to open the casing of the Boeing Black Smartphone deletes all data and renders the device inoperable.

Okay, so this is an interesting twist. Your phone shuts down if there are unauthorized attempts to access the data. If you want serious security, this sounds like one way to do it (whether it works as advertised remains to be seen, as does whether or not Boeing has built-in NSA snooping work-arounds...).

Why is this excellent marketing? Because of this:
Boeing's tamper-proof phone is aimed at government agencies and contractors who need to keep communication and data secure, according to Boeing and filings with the U.S. Federal Communications Commission.

Got that? They're marketing this phone to government agencies. Like, say, the ATF that loses their duty guns. Boeing is going to make a small FORTUNE selling replacement phones to the government. Between phones getting outright lost, misplaced, or broken, Boeing could *give* these phones to the government for free and make billions on the replacements alone...

The only downside is that it will be our tax dollars going for these replacements...

That is all.

6 comments:

Dave H said...

Yeah, but at least those tax dollars will be lining the pockets of an American company. LG, Samsung, Nokia, and HTC aren't exactly from around here. Even BlackBerry is a Canadian company.

Armed Texan said...

Great, this is exactly what we need our out of control Fed.gov bureaucrats using.

"Here's you FOIA requested data. It's on the phone; good luck getting it out."

Anonymous said...

So, will the TSA allow me to take Boeing's self-destructing phone on one of Boeing's planes?

Jeff the Baptist said...

They're probably going to try to market them as an alternative to the Blackberries every federal manager is forced to carry around. Also keep in mind that the federal government requires personal identification on all emails through electronic signatures. For smartphones this personal data is essentially embedded in the phone. So losing a smart phone has always meant that it has to be wiped remotely to prevent fraudulent access.

wolfwalker said...

"Every once in a while, you come across a piece of marketing that is simply stunning."

Agreed .... but this doesn't qualify. Yet. To be really stunning marketing, they need to add at least one of the following:

1) No camera. Cameras are illegal in classified installations. I know at least one person who is severely limited in the type of cellphone he can carry because he contracts for the military and works on classified systems.

2) The 'self-destruct' extends to unauthorized attempts to _access data_ on the phone, as well as attempts to physically open the case.

Geodkyt said...

Yeah, Wolfwalker -- the camera issue is a serious problem. I kept my flip phone for seven years because it didn't have a camera.