Wednesday, November 13, 2013

Headlines I Thought I'd Never See...

When sex fails to sell: Penthouse publisher goes bust
Maybe sex doesn't sell that well after all.

FriendFinder Networks, publisher of Penthouse magazine and numerous adult-entertainment websites, filed for Chapter 11 bankruptcy on Tuesday.

The company, which sought to combine social networking and sex, said it had struck a deal with noteholders that will reduce its debt by $300 million if approved by the U.S. Bankruptcy Court in Delaware.
Oh, sex sells just fine. It just doesn't sell how it used to sell... I would imagine that printed pornography has been one of the hardest-hit businesses in the poor economy and internet age. Who's going to purchase a printed magazine with naughty pictures in it when they can go online and get everything for free?

Sure, we all know that "sex sells"; the difference is that it has to be sold effectively. As with everything else in modern life, the business has to adapt to the changing environment and technology or it will be left in the dustbin of history. Offer the customer something they'll part with their money for, versus "give us money because PR0N"; otherwise you'll join that shiny AOL CD-ROM in the garbage.


The only way it could have done worse would have been to have been taken over by the US Government...

That is all.

3 comments:

Dave H said...

I looked at FriendFinder's web site offerings, and it's no wonder they're not making any money. Everybody and his cousin are offering dating/hookup sites already, and FriendFinder adds about three dozen more. Can you say "saturated market"?

This puts the lie to the idea that "if you build it, they will come."

TOTWTYTR said...

Dead tree porn going the way of dead tree news.

Angus McThag said...

It's not that sex doesn't sell, it's that you have to buy a whole rest of the magazine you don't want to get it with the dead tree versions.

If I wanted to READ, I'd grab a book not my... um...