Thursday, July 18, 2013

Well Played...

Whoever the marketing guru is at Rolling Stone magazine, I hope they got a week's paid vacation in Bermuda for this stroke of marketing genius...

Rolling Stone defends cover featuring Boston Marathon bombing suspect

CVS and Walgreens Ban an Issue of Rolling Stone

'Rolling Stone' defends Tsarnaev glam cover amid outcry

Tsarnaev on Rolling Stone cover: Rock-star treatment or good journalism?

Rolling Stone cover of Boston bombing suspect Dzhokhar Tsarnaev sparks controversy

Rolling Stone's Tsarnaev Cover: What's Stirring Such Passion?

Well done, Rolling Stone. The only way this could get better for you is if some foaming-at-the-mouth rightwinger (Savage? Beck? Limbaugh?) bought up a bunch of magazines and lit them on fire. You've managed to turn an aging has-been magazine most notable (pre-terrorist cover) for, well, I guess that song in the 1970s into something, well, kinda relevant... Whoever dreamed this up is a marketing genius - the buzz created by this cover will sell magazines for months, if not years. The more boycotts and refusals to sell the better - this is Tipper Gore's PMRC cranked up to 11, baby.

This is the equivalent of the "What caliber for bear" or "What gun should I get my girlfriend" posts on the gun forums of yore, with "Glock vs. 1911" and "9mm vs. .45 ACP" thrown in the mix as well. It's a stunt, pure and simple - he's posed a la Jim Morrison. About the only thing missing is a Che T-shirt. They knew this would create all kinds of controversy, and they're using it to jump-start their dead tree magazine like Dr. Frankenstein used lightning, baby. This will sell a million copies, and for every chain store that drops them, their cool factor jumps three notches. You think "2 Live Crew" would have ever had national airplay if their album wasn't banned?

Who knew that oh-so-counterculture Rolling Stone was so cynically capitalist?

That is all.

4 comments:

Formynder said...

So what gun should my girlfriend get to protect herself from bears? She prefers the 1911 style but isn't adverse to Glockbricks. :P

Bubblehead Les. said...

R.S is as relevant today as Anita Bryant. "Nothing to see, move along."

Stretch said...

Ray Sawyer weeps.

Old NFO said...

Another immaterial piece of journo from a mag that should have died 20 years ago...