Monday, April 22, 2013

When Car Manufacturers Collide...

Wow. Talk about a convoluted lineage...

Maserati SUV to be Sibling of Jeep, Cousin of Mercedes
Troubled economic times and a convoluted web of corporate mergers and divorces have resulted in one of the more uniquely international vehicles in recent memory: the Maserati Kubang, a sleek Italian luxury SUV built off a platform co-developed by America's Jeep and Germany's Mercedes-Benz.

The Kubang's genesis can be traced to Chrysler's struggles following the global financial meltdown in 2008, when the company (along with its Dodge and Jeep brands) was saved from Chapter 7 liquidation by a major investment from Fiat, an Italian automaker that owns Ferrari, Alfa Romeo and Maserati.
Okay. Let me see if I follow this... Chrysler - which has owned the Jeep line since 1986 when they bought out AMC - merged with Daimler in 1998. They developed SUV platforms for Mercedes during the merger, and in 2008, when Fiat bought out Chrysler, those platforms would five years later be used to make an SUV for Maserati, part of the Fiat conglomerate.

AMC -> Chrysler -> Fiat -> Maserati. Got it?

I just think it is positively hysterical that the company that brought us the Pacer is now being used to make Maseratis...

That is all.

5 comments:

Dave H said...

I'd like to see Joe Walsh make that Maserati go 185.

Exurbankevin said...

Been there, done that.

http://en.wikipedia.org/wiki/Lamborghini_LM002

Peter said...

And what's with calling a car 'Kubang'? Is that what it does the day after its warranty expires?

;-)

Wally said...

My jeep has parts from 17 donor vehicles, including Fiat. No Maserati yet.... YET but I see that as a challenge!

Ed said...

Kubang is the sound that is made when the brakes fail and the vehicle collides.