Times Co. Profit Falls; New Subscription Model Is Set
The New York Times Company reported a decline in first-quarter income on Thursday as its executives continued to reposition the company into a global news outlet for a digital age.I wonder if part of the repositioning is going to include "shove our editor's head even further up Barack Obama's nether region"? No? Then enjoy the slide, guys. You're fighting a two-pronged war here, and doing it quite badly. First off, you're a dinosaur; a horse-and-buggy whip manufacturer in the advent of the Ford Model A. Print media is dead; the corpse is rotting in the street; and you're just Febreezing the hell out of it and proclaiming it still alive. Sorry, Charlie. That dog won't hunt. Or roll over. Or do anything other than decompose. I can only assume when you say you want to "further leverage the Time brand", you mean slap the NYT label on more crap for self-hating liberals to gobble up. You've marginalized and pooh-poohed electronic media for the past 20 years, all the while ignoring the steady trickle of eyeballs away from your dead tree offerings and into the online world.
The company also announced plans to introduce lower-cost subscription models, part of a broader growth strategy.
And that's the second part. You can continue to carry water for the hardcore left, but don't be surprised when your market pool continues to shrink. Part of the reason it's shrinking is that not everyone thinks in one giant monolithic world view (you know, like the Times editorial page). There is an entire roughly half of the population that doesn't think gun control is the answer to every single problem out there, nor that abortion-on-demand should be paid for entirely with tax dollars and ordered via free Obamaphones. NY != all of America, and it gets further and further from that paradigm every single year. Yet the NYT has metaphorically circled the wagons and played Kevin Bacon's Chip Diller to the Obama administration. All is well. Ignore unemployment. It's Bush's fault.
Four years of this down, four to go, and you haven't changed a note of that tune? No wonder your revenue is falling. If only you would research Operation Fast & Furious as thoroughly and exhaustively as you researched George Bush's Texas Air National Guard service, no? Four Americans were hung out to dry in Benghazi, yet more ink was devoted to how the EEEEVIL NRA was fighting to put more machine guns in the hands of pre-schoolers because they wouldn't allow Chuck Schumer to wipe his backside with the Constitution. See? We do hyperbole, too. If you'd stop marginalizing us for a moment, you might find there's some common ground - and maybe even stem the hemorrhaging of readers.
Or you could continue to treat half the country like cousin-humpin' inbreds like you have been, and continue to die - it's your call to make.
That is all.
Another dispatch from...
(image courtesy of Robb Allen)