Boy writes letter to LEGO after losing minifigure, gets awesome response
Seven-year-old Luka Apps spent his Christmas money on the LEGO Ninjago Ultra Sonic Raider set. A sound investment, if you ask us. But the thing about LEGOs -- those small pieces are easy to lose. They don't call 'em minifigures for nothing.
Against his father's recommendation, young Luka took his newly procured Jay ZX shopping. And then, wouldn't you know it, the figure went missing, never to be seen again.
So he wrote to Lego, explained what happened, and they responded by sending him a new Lego figure, an adversary, and an exhortation to listen to his father when his dad tells him not to bring the toys out with him. For the price of a small plastic figurine, they made a little boy happy, his father gets to say "I told you so", and Lego gets about a million dollars worth of free - and good - advertising.
That is how you do good customer service!
That is all.