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Wednesday, April 18, 2012

Duck Meets Bug...

Germany's Audi buys Italian motorcycle firm Ducati
Volkswagen's Audi arm has bought Italian motorcycle firm Ducati for an undisclosed sum.

The 20-member supervisory board of Europe's largest carmaker agreed to add a 12th brand to its portfolio. The purchase will be completed when approval from the necessary regulators is received.
The story brings up an interesting point - it's hard to see what VW/Audi hopes to gain from buying Ducati. There's not a lot of crossover in the motorcycle/automobile world - only Honda and BMW have robust divisions of both - and it's unlikely that the tempermental superbikes will lend anything other than cachet to the current offerings.

It did give me an opportunity to post an odd and cryptic title, though!

That is all.

Another dispatch from...


(image courtesy of Robb Allen)

4 comments:

notDibert said...

A good theory as to why is here,


http://jalopnik.com/5903083/why-audi-just-bought-ducati


......or maybe Piech was tired of haveing to wait for parts.

Bubblehead Les. said...

Hey, it takes a Ducatti to catch a Bugatti on the Autobahn.

Old NFO said...

Interesting take... and it's kinda like the Japanese companies...

AuricTech said...

There's not a lot of crossover in the motorcycle/automobile world - only Honda and BMW have robust divisions of both

What about Suzuki? In 2010, Suzuki produced over 2.5 million cars and over 2.9 million motorcycles. In the same year, BMW produced just under 1.5 million cars and just over 112,000 motorcycles.