Volkswagen's Audi arm has bought Italian motorcycle firm Ducati for an undisclosed sum.The story brings up an interesting point - it's hard to see what VW/Audi hopes to gain from buying Ducati. There's not a lot of crossover in the motorcycle/automobile world - only Honda and BMW have robust divisions of both - and it's unlikely that the tempermental superbikes will lend anything other than cachet to the current offerings.
The 20-member supervisory board of Europe's largest carmaker agreed to add a 12th brand to its portfolio. The purchase will be completed when approval from the necessary regulators is received.
It did give me an opportunity to post an odd and cryptic title, though!
That is all.
Another dispatch from...
(image courtesy of Robb Allen)